The print campaign combined advertising in key mass media publications in Egypt and a variety of local and international industry specific titles. The print adverts promoting the show were featured in magazines and newspapers such as Al Ahram,
print
Key executives received regular & relevant updates on both the show and the Egyptian and African markets through targeted email campaigns. The campaign served as a convenient way to interact with the show, highlighting new initiatives and important information throughout the event.
Email Marketing
Agreements were established with top regional and international Media Partners, specialized in electronics Manufacturing, Technology and consumer electronics who engage with our visitor demographic, They support the exhibition and communicated the event to their subscribers and members
Media Partnerships
An intensive outdoor campaign was delivered for a period of eight weeks in industry specific areas including the crowdies locations in cairo industrial zones across Egypt
Qutdoor
The show website serves as the main information hub for all participants. As well as show specific information such as online registration, exhibitor list floorplans and conference details, the website increasingly reproduces important news, articles and research to educate users about the latest industry developments and the Egyptian market.
web site
The show will be promoted through Google AdWords and display network, generating a significant percentage of the event registrations and visitors. The digital campaign will benefit from a large increase in funding from 2023 on wards
Digital campaigns
Important show data and information were shared via Facebook and other social media channels to keep our network engaged and up to date with the latest show developments.
Social media
6 SMS campaigns were sent before and during the show to update our network about the highlights of the exhibition.
SMS
5,000 VIP invitations were couriered to senior decision makers, procurement officers and experts from the electronics industries in Egypt
Direct Mail
Before and during the show a local radio campaign will be delivers across key channels to inform Cairo residents of the event. Radio continues to play an important role in the media stations in Egypt
